Plain English Investing exists for one simple reason:
to explain investing clearly, honestly, and without the nonsense.
If you’ve ever felt that investing advice is confusing, intimidating, or designed to sell you something — you’re not wrong.
Much of the financial content online:
- uses jargon to sound clever
- overcomplicates simple ideas
- pushes products or strategies
- makes normal people feel like they’re doing it wrong
This site is deliberately different.
What this site is (and isn’t)
Plain English Investing focuses on:
- Long-term, sensible investing
- UK-specific guidance that applies to real life
- Understanding how money works before making decisions
- Simplicity, patience, and consistency
It does not focus on:
- Day trading or speculation
- “Get rich quick” ideas
- Beating the market with clever tricks
- Selling courses, signals, or shortcuts
If something sounds urgent, complex, or exciting, it’s probably not what you’ll find here.
Who this site is for
This site is for you if:
- You want to invest sensibly for the long term
- You’re based in the UK and want guidance that fits UK rules and products
- You don’t want to trade, speculate, or gamble
- You want clear explanations without hype or sales talk
You don’t need to be wealthy or financially obsessed to invest well.
You just need the right foundations.
Why “plain English”?
Because most people don’t struggle with investing — they struggle with how it’s explained.
When ideas are stripped back and explained properly, investing becomes:
- understandable
- manageable
- far less intimidating
This site focuses on the why before the what, so decisions make sense rather than feel overwhelming.
Independence and transparency
Plain English Investing is independent.
There are no financial products being sold, no platforms being promoted, and no hidden agenda. Any explanations or examples are based on general principles, not incentives.
Important disclaimer
The content on Plain English Investing is for general information only and reflects personal views and opinions.
It is not financial advice, and it does not take into account your personal circumstances, goals, or risk tolerance. Investing involves risk, and the value of investments can go down as well as up.
Before making financial decisions, you should consider your own situation and, where appropriate, seek independent professional advice.
Where to start
If you’re new here, the best place to begin is the Start Here page, which walks through the foundations step by step.
From there, you can explore topics such as:
- investing basics
- ISAs and pensions
- long-term wealth building
- smarter money habits
At your own pace.